Tobacco advertising is today severely restricted in Canada but that wasn’t always the case.

Before 1970, tobacco was heavily marketed on radio, television and in print.

Women’s magazines contained many ads for cigarettes made to appeal to women.

The typical cigarette-smoker was portrayed as young, attractive, cool, and cosmopolitan, as this compilation of pre-1970 cigarette ads shows:

Read an article in the April-May 2014 issue of Canada’s History magazine entitled “When Smoking Was Chic” by Sharon Anne Cook. It’s available on newsstands or you can buy the magazine online by clicking on Subscribe at the top of this page.